{"id":11239,"date":"2021-09-30T11:17:25","date_gmt":"2021-09-30T11:17:25","guid":{"rendered":"https:\/\/aci-marinas.com\/?p=11239"},"modified":"2022-08-29T11:51:33","modified_gmt":"2022-08-29T11:51:33","slug":"aci-sail-temelj-brendiranja-hrvatske","status":"publish","type":"post","link":"https:\/\/aci-marinas.com\/hr\/aci-sail-temelj-brendiranja-hrvatske\/","title":{"rendered":"ACI Sail: Temelj brendiranja Hrvatske kao po\u017eeljne nauti\u010dke destinacije"},"content":{"rendered":"\t\t
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ACI Sail donio jedan od najpra\u0107enijih panela na ovogodi\u0161njem Weekend Media Festivalu<\/h1>\n

\u00a0<\/strong><\/p>\n

U petak 24. rujna odr\u017eani su prvi paneli na ovogodi\u0161njem Weekend Media Festivalu u Rovinju<\/a>, a jedan od prvih, ali i dosad najposje\u0107enijih bio je panel Sporta\u0161i kao brend <\/em>pod pokroviteljstvom ACI Saila. Tema ovog panela je bilo brendiranje Republike Hrvatske kroz sport, pri \u010demu je va\u017ean naglasak stavljen na jedrenje i nautiku. Budu\u0107i da, osim vrhunskih hrvatskih sporta\u0161a, prepoznatljivosti Republike Hrvatske u svijetu itekako doprinosi i turizam, upravo nautika kao savr\u0161en spoj sporta i turizma ima sve preduvjete da postane klju\u010dan dio konkretne strategije brendiranja Republike Hrvatske. O tome su na panelu \u201eSporta\u0161i kao Brend\u201c, na ovogodi\u0161njem Weekend Media Festivalu govorili Ivica Kosteli\u0107, hrvatska skija\u0161ka legenda, Ivan Kljakovi\u0107 Ga\u0161pi\u0107, profesionalni jedrili\u010dar i voditelj projekta ACI Sail<\/a> te Dubravko \u0160imenc, vi\u0161estruki osvaja\u010d olimpijskih, svjetskih i europskih medalja u vaterpolu, pod moderatorskom palicom Brune Kova\u010devi\u0107a.<\/strong><\/p>\n

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Nautika kao okosnica strategije brendiranja Hrvatske <\/strong><\/h2>\n

 <\/p>\n

\u201eZahvaljuju\u0107i povoljnoj klimi, na\u0161ih tisu\u0107u otoka i prirodnim bogatstvima, Hrvatska ima ponajbolji doma\u0107i teren za nautiku na cijelom svijetu i to svakako trebamo iskoristiti. Smatram da u na\u0161em moru trebamo vi\u0161e u\u017eivati i da bi svakako bilo vrlo po\u017eeljno da \u0161to vi\u0161e djece i mladih malo vi\u0161e u\u0111u u jedrenje kao sport i na\u010din \u017eivota jer tako definitivno mo\u017eemo kao zemlja posti\u0107i velike stvari\u201c istaknuo je Ivan Kljakovi\u0107 Ga\u0161pi\u0107, biv\u0161i olimpijac i europski prvak te voditelj projekta ACI Sail <\/strong>te nadodao:<\/p>\n

\u201eHrvatska danas na\u0161oj mlade\u017ei mo\u017ee pru\u017eiti vi\u0161e nego ikad prije zahvaljuju\u0107i projektu ACI Sail. Ovaj projekt nauti\u010dke izvrsnosti ima za cilj pozicionirati Hrvatsku u najelitniji svjetski nauti\u010dki krug te zemlju u\u010diniti pravom nauti\u010dkom velesilom. U sklopu toga, ACI Sail ima ekskluzivno i jedinstveno partnerstvo s tvrtkom Nautor’s Swan, renomiranim proizvo\u0111a\u010dem najluksuznijih jedrilica na svijetu. ACI Sail tako raspola\u017ee jednom od najimpresivnijih flota ClubSwan 36 jedrilica, ponajboljih svjetskih plovila u ovoj kategoriji\u201c naglasio je Ivan. \u00a0Uz to, u Splitu<\/a> je smje\u0161ten ClubSwan 36 trening centar, jedini u svijetu, u kojem svi zainteresirani imaju priliku ovladati ovim jedrilicama i natjecati se na najelitnijim svjetskim regatama na lokacijama poput Palma de Mallorce (\u0160panjolska), St. Tropeza (Francuska) ili Porto Cerva (Italija).<\/p>\n

\u201eOvaj projekt nedvojbeno predstavlja va\u017ean iskorak za hrvatsku nautiku. Budu\u0107i da se nauti\u010dki turizam pokazao izuzetno sigurnim i otpornim na pandemiju, nikako ne smijemo propustiti priliku da iskoristimo ovaj pozitivan trend i na\u0161a prirodna bogatstva te brendiramo na\u0161u zemlju kao povoljnu nauti\u010dku destinaciju \u2013 kako u sportskom, tako i u turisti\u010dkom smislu\u201c, zaklju\u010duje.<\/p>\n

 <\/p>\n

Jedrenje nije samo sport \u2013 ve\u0107 i na\u010din \u017eivota<\/strong><\/h2>\n

 <\/p>\n

\u201eJedrenje nije tek obi\u010dan sport, ve\u0107 je i na\u010din \u017eivota koji za tijelo i um nosi dobrobiti kao malo koji drugi\u201c, rije\u010di su Ivice Kosteli\u0107a, vi\u0161estrukog osvaja\u010da olimpijskih medalja u alpskom skijanju i jedrili\u010dara. <\/strong>\u201cIzvrstan primjer dobre prakse je Francuska, gdje svi ljudi u primorskim regijama jedre i gdje je jedrenje doslovce predmet u \u0161kolama. Naposljetku, jedrenje nije tek sport, ve\u0107 je i jedna sasvim nova \u017eivotna perspektiva.\u201c, zaklju\u010dio je Ivica.<\/p>\n

Fotografije: Matija Habljak<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ACI Sail donio jedan od najpra\u0107enijih panela na ovogodi\u0161njem Weekend Media Festivalu \u00a0 U petak 24. rujna odr\u017eani su prvi paneli na ovogodi\u0161njem Weekend Media Festivalu u Rovinju, a jedan od prvih, ali i dosad najposje\u0107enijih bio je panel Sporta\u0161i kao brend pod pokroviteljstvom ACI Saila. Tema ovog panela je bilo brendiranje Republike Hrvatske kroz […]<\/p>\n","protected":false},"author":3,"featured_media":11227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61,64,82,67],"tags":[],"class_list":["post-11239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-istaknute-stranice-it","category-istaknute-vijesti-it","category-mobilna-it","category-najcitanije-it"],"acf":[],"yoast_head":"\nACI Sail - 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