{"id":34782,"date":"2024-11-08T10:30:48","date_gmt":"2024-11-08T10:30:48","guid":{"rendered":"https:\/\/aci-marinas.com\/?p=34782"},"modified":"2024-11-08T10:34:46","modified_gmt":"2024-11-08T10:34:46","slug":"aci-u-puli-sudjelovao-na-konferenciji-o-odrzivom-turizmu","status":"publish","type":"post","link":"https:\/\/aci-marinas.com\/hr\/aci-u-puli-sudjelovao-na-konferenciji-o-odrzivom-turizmu\/","title":{"rendered":"ACI U PULI SUDJELOVAO NA KONFERENCIJI O ODR\u017dIVOM TURIZMU"},"content":{"rendered":"\t\t
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Hrvatski turizam prolazi kroz transformaciju u kojoj odr\u017eivost postaje jednako va\u017ena kao i poslovni rezultati<\/i><\/b><\/p>

\u00a0<\/p>

Na tre\u0107oj konferenciji u sklopu projekta <\/b>Green Istria<\/i><\/b>, odr\u017eanoj u pulskom Hotelu Brioni, okupili su se relevantni stru\u010dnjaci te predstavnici klju\u010dnih institucija hrvatskog turizma. Tom prigodom raspravljali su o izazovima odr\u017eivog razvoja ove grane gospodarstva na podru\u010dju Istre. Prvo izdanje ove konferencije bilo je posve\u0107eno \u017eeljeznici, dok je drugi susret obilje\u017eila poljoprivreda ove regije. U fokusu tre\u0107eg izdanja na\u0161ao se odr\u017eivi turizam, a prigodni razgovor otvorio je va\u017ena pitanja o budu\u0107nosti turisti\u010dke infrastrukture u regiji koja broji pola milijuna turisti\u010dkih kreveta na 200 tisu\u0107a stanovnika. Intenzivan rast smje\u0161tajnih kapaciteta stvara pritisak na infrastrukturu, potvrdili su to i okupljeni stru\u010dnjaci. Tako\u0111er, brojke poput 11 tisu\u0107a gra\u0111evinskih dozvola koje \u010dekaju odobrenje svake godine kontinuirano poti\u010du zabrinutost oko dugoro\u010dnog utjecaja na prostor i okoli\u0161. Svoj obol konferenciji dao je i ACI d.d. kojeg je predstavljao \u010dlan Uprave dr. sc. Ivan Herak. Gospodin Herak pritom je jo\u0161 jednom istaknuo va\u017enu zada\u0107u koju kompanija s ponosom pronosi, a to je predvo\u0111enje odr\u017eivosti i zelene tranzicije nauti\u010dkog sektora cijele regije.<\/b><\/p>

ACI stoji uz bok najkonkurentnijim akterima odr\u017eivosti, dok u sektoru nautike istu predvodi<\/b><\/h4>

Uz dr. sc. Ivana Heraka konferenciji slu\u017ebenog naziva \u201eGreen Istria 2030: Odr\u017eivi turizam\u201c u organizaciji Glasa Istre kao panelisti su prisustvovali i <\/span>Boris Mileti\u0107<\/b>, \u017eupan Istarske \u017eupanije, <\/span>Slavija Ja\u010dan Obratov<\/b>, direktorica razvoja brenda i turisti\u010dkih proizvoda HTZ, <\/span>Veljko Ostoji\u0107<\/b>, direktor Hrvatske udruge turizma, <\/span>Sanja Cinkopaj Korotaj<\/b>, direktorica TZ grada Pule te <\/span>Vesna Cetin Krnjevi\u0107<\/b>, voditeljica slu\u017ebe u Sektoru za fondove EU, Fond za za\u0161titu okoli\u0161a i energetsku u\u010dinkovitost. U uvodnom dijelu okupljenima su se obratili i <\/span>Slavko \u0160tefi\u010dar<\/b>, ravnatelj Uprave za odr\u017eivi razvoj i konkurentnost turisti\u010dke destinacije pri Ministarstvu turizma i sporta te <\/span>Tea Tidi\u0107<\/b>, v.d. glavne urednice, Glas Istre.<\/span><\/p>

\u201eU ACI-ju veliku pozornost pridajemo upravo pitanju odr\u017eivosti i u podru\u010dju nauti\u010dkog turizma smo apsolutni lider \u2013 ne samo u Hrvatskoj, ve\u0107 i na cijelome Mediteranu. Tako\u0111er, i predvodnik smo zelene tranzicije sektora nautike. To prije svega potvr\u0111uju \u010detiri zaslu\u017eena ISO certifikata, kao i me\u0111unarodno priznate Plave zastave koje se iz godine u godinu viju u svim na\u0161im cjelogodi\u0161njim marinama\u201c, zapo\u010deo je svoje sudjelovanje na panelu <\/span>dr. sc. Ivan Herak<\/b> te dodao \u201eNa ovakvo, prije svega odgovorno, pona\u0161anje obvezuje nas \u010dinjenica da smo u ve\u0107inski dr\u017eavnom vlasni\u0161tvu i kao takvi, moramo slu\u017eiti za primjer drugima. Tako\u0111er, s druge strane odr\u017eivost postaje i bitan element konkurentnosti na tr\u017ei\u0161tu.\u201c<\/span><\/p>

\u010clan Uprave ACI-ja dotaknuo se i Tomas istra\u017eivanja o navikama nauti\u010dara iz 2022. godine te istaknuo: \u201eIstra\u017eivanje je pokazalo da su okoli\u0161 i odr\u017eivost na drugom i tre\u0107em mjestu odrednica koje preferira turisti\u010dka potra\u017enja. U tom kontekstu zelena tranzicija i turizam su u velikoj me\u0111uovisnosti. Naime, priroda i kulturno-povijesno naslje\u0111e elementi su koji najvi\u0161e privla\u010de turiste na na\u0161u obalu, a s druge strane, turizam znatno utje\u010de na okoli\u0161. Ipak, u jednom umjerenom odnosu ove dvije komponente su sigurno pomirljive\u201c, zaklju\u010dio je dr. sc. Herak.<\/span><\/p>

Razvoj nacionalnog turizma u smjeru odr\u017eivosti zajedni\u010dki je cilj svih uklju\u010denih aktera<\/b><\/h4>

\u201eStrategija odr\u017eivog razvoja koju je usvojio Hrvatski sabor donijela je strate\u0161ki okvir, a potom i zakonodavni. U me\u0111uvremenu su na snagu stupili i podzakonski akti vezani uz Zakon o turizmu koji doista mijenjaju dosada\u0161nji na\u010din promi\u0161ljanja i upravljanja turizmom. Zajedno sa zakonima koje donose druga nadle\u017ena ministarstva, koji govore o nekim drugim aspektima upravljanja na\u0161im prostorom i nekretninama te oporezivanju odre\u0111enih djelatnosti, imamo okvir u kojemu svi pronalazimo zajedni\u010dku priliku za razvoj nacionalnog turizma. Istra je u tome predvodnik, kako u razvoju turizma, tako i u prepoznavanju turisti\u010dkih trendova\u201c, istaknuo je <\/span>Slavko \u0160tefi\u010dar<\/b>, <\/span>ravnatelj Uprave za odr\u017eivi razvoj i konkurentnost turisti\u010dke destinacije pri Ministarstvu turizma i sporta<\/b>.<\/span><\/p>

Govore\u0107i o razvoju doma\u0107eg turizma, posebice u sferi sveprisutne i nikad potrebnije odr\u017eivosti <\/span>\u017eupan Istarske \u017eupanije Boris Mileti\u0107<\/b> posebnu je pa\u017enju posvetio privatnom smje\u0161taju i to onome u doma\u0107instvu. Njega pak ponajvi\u0161e karakterizira prisutnost ljudi, odnosno vlasnika. \u201eU daljnjem razvoju doma\u0107eg turizma prije svega moramo razmi\u0161ljati o na\u0161em lokalnom stanovni\u0161tvu. Naime, klju\u010d odr\u017eivog turizma zadovoljstvo je lokalnog stanovni\u0161tva. Ono \u0161to se u Hrvatskoj doga\u0111a posljednjih nekoliko godina jest svojevrsni boom nekomercijalnog smje\u0161taja. Pritom uvijek volim istaknuti da je jedna od specifi\u010dnosti ne samo Istre, ve\u0107 i Hrvatske, privatni smje\u0161taj u kojemu ljudi \u017eive 12 mjeseci u godini. To je smje\u0161taj u kojemu goste netko do\u010deka, a ne registriraju se preko platforme te preko iste u\u0111u u smje\u0161taj\u201c, zaklju\u010dio je Mileti\u0107.<\/span><\/p>

Hrvatski turizam u ovoj bi godini mogao prema\u0161iti prihode od 15 milijardi eura<\/b><\/h4>

Da je tema odr\u017eivosti su\u0161tinska za sve, kako za budu\u0107e generacije, tako i za sve one koji trenutno \u017eive u Istri, ali i u Hrvatskoj, naglasio je <\/span>Veljko Ostoji\u0107, direktor Hrvatske udruge turizma<\/b>. \u201eOva tema nije aktualna samo za Istarsku \u017eupaniju, ve\u0107 i za cjelokupan nacionalni turizam, pa i turizam Mediterana. Vjerujem da ve\u0107ina ljudi zna da postoji \u017eivotni ciklus svakoga proizvoda. Isto tako postoji i \u017eivotni ciklus neke destinacije. Mi smo trenutno na vrhu, ali smo polako po\u010deli i\u0107i prema dolje. Kako ne bismo nastavili taj trend, moramo poduzeti odre\u0111ene korake. Prije svega, svakako moramo poraditi za podizanju kvalitete privatnog, doma\u0107eg smje\u0161taja.\u201c<\/span><\/p>

O konkretnim brojevima kojima se mo\u017ee pohvaliti hrvatski turizam ovom je prilikom govorila <\/span>Slavija Ja\u010dan Obratov, direktorica razvoja brenda i turisti\u010dkih proizvoda HTZ<\/b>. \u201ePodaci sustava e-visitor za listopad pokazuju da su na\u0161i rezultati za osam posto bolji od onih iz listopada pro\u0161le godine \u2013 kako u dolascima, tako i u no\u0107enjima. Kada su dolasci u pitanju, ova je godina oko tri posto bolja od prethodne, dok je kod no\u0107enja rije\u010d o porastu od jedan posto. Ipak, ono \u0161to najvi\u0161e raduje jest projekcija Hrvatske narodne banke koja govori da \u0107e prihod od turizma ove godine prema\u0161iti 15 milijardi eura. To je \u010dak \u010detiri posto vi\u0161e nego godinu ranije\u201c, istaknula je Ja\u010dan Obratov te dodala: \u201eJedan od glavnih ciljeva novog strate\u0161kog marketin\u0161kog operativnog plana hrvatskog turizma jest distribucija, odnosno preusmjeravanje turisti\u010dkog prometa iz destinacija koje su vr\u0161no optere\u0107ene tijekom ljetne sezone.\u201c<\/span><\/p>

O\u010duvanje okoli\u0161a za nove generacije klju\u010d je odr\u017eivosti kojoj stremi turizam budu\u0107nosti<\/b><\/h4>

Svi panelisti ove konferencije slo\u017eili su se u jednom \u2013 turizam se kontinuirano razvija, a pred njim su promjene koje su sigurno ve\u0107e od svega onoga \u0161to je ova grana gospodarstva do sada pro\u017eivjela. \u201eSvjedoci smo jedne nove, velike promjene u hrvatskom turizmu \u2013 vi\u0161e nije bitna samo isporuka dobrih poslovnih rezultata, ve\u0107 i okoli\u0161nih te dru\u0161tvenih pitanja saturacije prostora. \u017divimo neku novu paradigmu i usput ja\u010damo ovaj stari proizvod hrvatskog turizma. Turizam je to koji smo naslijedili, ali ga sada polako moramo mijenjati \u2013 naro\u010dito u strukturi smje\u0161taja te ponudi proizvoda i usluga van turisti\u010dke sezone. Sve su to proizvodi i usluge koji stvaraju dodanu vrijednost\u201c, zaklju\u010dio je dr. sc. Ivan Herak.<\/span><\/p>

Foto: Milivoj Mijo\u0161ek\/Glas Istre<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hrvatski turizam prolazi kroz transformaciju u kojoj odr\u017eivost postaje jednako va\u017ena kao i poslovni rezultati \u00a0 Na tre\u0107oj konferenciji u sklopu projekta Green Istria, odr\u017eanoj u pulskom Hotelu Brioni, okupili su se relevantni stru\u010dnjaci te predstavnici klju\u010dnih institucija hrvatskog turizma. Tom prigodom raspravljali su o izazovima odr\u017eivog razvoja ove grane gospodarstva na podru\u010dju Istre. Prvo […]<\/p>\n","protected":false},"author":2,"featured_media":34879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-34782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"acf":[],"yoast_head":"\nACI U PULI SUDJELOVAO NA KONFERENCIJI O ODR\u017dIVOM TURIZMU - Adriatic Croatia International Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aci-marinas.com\/hr\/aci-u-puli-sudjelovao-na-konferenciji-o-odrzivom-turizmu\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACI U PULI SUDJELOVAO NA KONFERENCIJI O ODR\u017dIVOM TURIZMU - Adriatic Croatia International Club\" \/>\n<meta property=\"og:description\" content=\"Hrvatski turizam prolazi kroz transformaciju u kojoj odr\u017eivost postaje jednako va\u017ena kao i poslovni rezultati \u00a0 Na tre\u0107oj konferenciji u sklopu projekta Green Istria, odr\u017eanoj u pulskom Hotelu Brioni, okupili su se relevantni stru\u010dnjaci te predstavnici klju\u010dnih institucija hrvatskog turizma. 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