The largest marina chain in the Mediterranean, ACI d.d., has traditionally participated in one of the world’s most important nautical fairs – Boot Düsseldorf.
This year’s edition of the fair took place from 18 to 26 January and attracted around 230 thousand visitors from 100 countries, while around 1,600 exhibitors from 68 countries presented their products and services in 16 halls. This fair, known as one of the key gathering places for nautical enthusiasts, professionals, industry experts and exhibitors from all over the world, provides a unique opportunity to present the latest trends, innovations and services in the nautical sector.
Innovations and digital solutions in the service of a top nautical experience
This year, ACI once again had a specially designed, visually recognizable exhibition space at one of the largest nautical fairs, which was located in hall 13, position B31. Visitors had the opportunity to learn in detail about the entire ACI marina system, the various services of the Croatian national nautical chain and the special benefits available to users along the Adriatic coast. Key highlights of ACI’s participation at this year’s fair included the presentation of the entire system and 22 marinas from the very north to the far south of Croatia, as well as the presentation of the ACI No.1 magazine in print and digital versions, which gave visitors an insight into the rich offer and the latest news from the world of nautical activities. ACI employees also used the occasion to promote the ACI Card benefits program, which provides users with a number of exclusive discounts and advantages.
ACI CEO, Mr. Kristijan Pavić, held a series of meetings with key stakeholders in the nautical sector. During the fair, thanks to the high attendance at the ACI exhibition area and the engagement of the ACI team, a significant increase in the number of online inquiries for berths in all marinas of the system was recorded via the ACI Marinas website. This system allows boaters to make inquiries in real time and receive all key information regarding the availability of berths in individual marinas in the shortest possible time. Over the nine days of the fair, more than 100 inquiries were collected for annual, semi-annual and monthly, which confirms the continued interest of boaters in the services of the leading nautical chain in the region, as well as the maintenance of a high level of demand for berths in ACI marinas throughout the year. Throughout the fair, numerous meetings were held with representatives of nautical companies, as well as with ACI No.1 Partners. It was also a pleasure to host Mr. Vinko Kuduz, Consul at the Consulate General of Croatia in Düsseldorf, and his associate.
ACI No. 1 – a luxury edition that combines nautical, innovation and the beauty of the Adriatic
In addition to the berth offer itself, ACI has paid special attention to the promotion of its lifestyle magazine ACI No.1, which over the years has become an indispensable and unique multimedia platform, both for all lovers of nautical, sea and sailing, as well as lovers of luxury and a hedonistic lifestyle. ACI No.1 magazine is not only an ACI marina catalogue, but also a luxury edition that brings interesting reports on the most beautiful destinations, interviews with leading people from the nautical, sports, culture and business worlds, and stories about innovations and trends in the industry. A total of 600 copies of the bilingual edition of the magazine in German and Italian were distributed to visitors to the fair, which further promoted Croatia’s nautical offer among key European markets and users of nautical services. This distribution of the magazine has proven to be an excellent tool for strengthening the ACI brand on an international level and has enabled numerous potential guests to become better acquainted with the richness and quality of Croatia’s nautical infrastructure.
ACI continues to strengthen its recognition on the international market through its participation in boat shows, and Boot Düsseldorf once again proved to be an ideal platform for presenting Croatia’s nautical offer to a wider global audience. With this appearance, ACI not only strengthened its presence among European nautical enthusiasts, but also further promoted Croatia as one of the most desirable destinations for nautical tourism in the world.
